Preparing To Market Homes For Sale In Colder Months

Colder weather is on its way. What are some ways that home sellers and real estate professionals can better market their properties for sale during these months?

Marketing homes for sale can be notoriously more challenging during the colder months of the year. Homes don’t always look as pretty, making repairs and improvements can be more challenging, the grey weather can dampen buyer spirits, and fewer buyers may be out on the hunt for a home. So if you need to sell, what can you do to improve your chances of landing a great buyer?

Don’t Stop Marketing

One of the most common mistakes real estate professionals make during the late fall to spring is pulling back on their marketing. That can be a big mistake. In fact, when others dial back their marketing, this is your chance to stand out, dominate your market, and gain more visibility and market share for less.

Maintaining Your Property

It should go without saying; but make sure you keep the drive and walkways free and clear of ice and snow. The last thing you want is for a prospective buyer to slip when coming to look at your home. Plus it will look a lot nicer too.

Keep It Warm & Inviting

Emotion is what really sells homes. Prepare for showings by keeping the home warm and inviting. The right smells, sounds and temperature can make all the difference.

Throw In Some Extra Warmth

If you really need to sell a home between now and when the sun comes back consider throwing in a little extra warmth. Perks, giveaways, and bonuses might include a remote car starter, new fireplace, a trip to Florida, or a tanning deal.